Common Management Admission Test (CMAT) Practice Exam

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Which of the following is a primary purpose of an exhibition?

  1. Networking opportunities

  2. Product presentation and display

  3. Job recruitment

  4. Corporate strategy discussions

The correct answer is: Product presentation and display

The primary purpose of an exhibition is focused on product presentation and display. Exhibitions serve as a platform for businesses and organizations to showcase their products and services to a broader audience, including potential customers, clients, partners, and industry professionals. This display allows attendees to engage with the products directly, enhancing their understanding and generating interest. While networking opportunities, job recruitment, and corporate strategy discussions can occur at exhibitions, they are secondary to the main goal of showcasing products. The features of an exhibition typically center around visual appeal and the ability to interact with what is being offered, making product presentation the core objective. The emphasis is on demonstrating the capabilities and benefits of products in a way that engages the audience effectively, leading to potential sales and partnerships.