Common Management Admission Test (CMAT) Practice Exam

What is unique about an island booth/stand?

1. It has one entrance and exit point

2. It can only contain two booth spaces

3. It faces aisles on all four sides

4. It is designed for smaller exhibits

The correct answer is: It faces aisles on all four sides

An island booth or stand is characterized by its layout, which allows it to face aisles on all four sides. This distinct feature provides greater visibility and accessibility for attendees, as it is open and inviting from multiple directions. This design is particularly advantageous for exhibitors looking to attract more foot traffic, since it can draw in visitors from any angle, allowing for spontaneous engagement and interaction. The layout typically means that an island booth does not have walls or barriers on any side, which differentiates it from linear booths or inline booths that are limited to exposure from the front. This openness not only enhances the aesthetic appeal but also enables exhibitors to utilize the space more creatively, showcasing their products or services in a way that draws the attention of potential customers. Other aspects, such as having one entrance and exit point or being limited to two booth spaces, do not apply to island booths, as they are generally larger and designed to accommodate more elaborate displays. While smaller exhibits may be designed for specific needs, the defining feature of an island booth is its ability to engage with visitors from all sides, making it a popular choice at trade shows and exhibitions.