Common Management Admission Test (CMAT) Practice Exam

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What is the role of trade associations in exhibitions?

To provide legal representation
To support and sponsor exhibitions
To collect attendance data
To manage advertising campaigns

The correct answer is: To support and sponsor exhibitions

Trade associations play a significant role in exhibitions by supporting and sponsoring them. This support can come in various forms, such as organizing events, promoting them within the industry, and sometimes providing financial backing. By collaborating with organizers, trade associations can help ensure that exhibitions are well-attended and effectively showcase the products and services of their member organizations. Sponsorship from trade associations often adds credibility to the event and helps attract more participants and exhibitors. These associations can leverage their networks to encourage industry professionals to attend, thereby enhancing the overall experience and visibility of the exhibition. In contrast, while legal representation, attendance data collection, and managing advertising campaigns are important functions for some organizations, they do not capture the primary role of trade associations in the context of exhibitions. Their main focus is to foster industry collaboration and innovation, making their support and sponsorship critical to the success of such events.