Common Management Admission Test (CMAT) Practice Exam

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What is meant by 'big data' in the context of event management?

Information gathered during real-time presentations
Data collected and analyzed regarding various aspects of event participation
Insights gained from customer feedback post-event
Statistics on past event attendance

The correct answer is: Data collected and analyzed regarding various aspects of event participation

In the context of event management, 'big data' refers to the extensive and varied datasets that can be collected and analyzed regarding various aspects of event participation. This encompasses a wide array of information, including attendee demographics, engagement levels, social media interactions, ticket sales, and other metrics that can provide valuable insights into how events are perceived and attended. By analyzing this data, event planners can identify trends, preferences, and areas for improvement, which can enhance future events and marketing strategies. The other options, while related to event management, do not capture the full scope of 'big data'. The information gathered during real-time presentations is more specific and limited in scope, while insights gained from customer feedback post-event focus solely on subjective opinions rather than comprehensive data analytics. Lastly, statistics on past event attendance provide historical data but do not encapsulate the larger, more varied datasets integral to the concept of big data.