Common Management Admission Test (CMAT) Practice Exam

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What is an end cap in terms of booth configuration?

A single booth placed in a corner of the exhibition
A booth that is open on two sides, typically 10x20 feet
A structure exclusively for food and beverage vendors
A type of booth that offers no aisle access

The correct answer is: A booth that is open on two sides, typically 10x20 feet

An end cap refers to a booth configuration that is open on two sides, allowing for greater visibility and accessibility, which is typically seen in exhibitions where such designs are used to attract more foot traffic. This design is beneficial for exhibitors because it facilitates better interaction with attendees who can approach the booth from multiple directions. The standard size of an end cap booth, often described as 10x20 feet, emphasizes its larger presence compared to a standard inline booth that may only be accessible from one side. The attractiveness of an end cap lies in its strategic placement at the end of a row of booths, making it a prominent location that can draw in visitors from both perpendicular aisles. This increased exposure is crucial in trade show environments where competition for attention is high. Such configurations are preferred for exhibitors looking to maximize their outreach and engagement during events.