Common Management Admission Test (CMAT) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Prepare for the Common Management Admission Test (CMAT) with our engaging quiz featuring flashcards and multiple-choice questions. Each question includes hints and explanations to enhance your understanding and boost your confidence. Ace your exam preparation journey!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What is a defining characteristic of Business-to-Consumer (B2C) exhibitions?

Restricted to professionals
Open to the public
Free admission only
Food and beverage focus

The correct answer is: Open to the public

Business-to-Consumer (B2C) exhibitions are designed to engage directly with the general public, allowing consumers to explore products and services from various businesses. This open access is a hallmark of B2C events, as they aim to attract a wide audience rather than limiting participation to industry professionals or trade experts. In contrast, events that are restricted to professionals typically focus on networking and business-to-business interactions, which do not align with the nature of B2C exhibitions. Although some B2C events might incorporate elements like food and beverages, that is not a defining characteristic of the format. Similarly, while some B2C events may offer free admission, it is not a necessary attribute, as ticket pricing can vary across different exhibitions. Thus, the primary and defining characteristic remains their openness to the public, facilitating a direct interaction between businesses and consumers.