Common Management Admission Test (CMAT) Practice Exam

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What best describes a Business-to-Business (B2B) exhibition?

  1. Open to the general public

  2. Attended by anyone interested

  3. Offers industry-specific products and services

  4. Aimed at youth consumers

The correct answer is: Offers industry-specific products and services

A Business-to-Business (B2B) exhibition is fundamentally geared towards companies and professionals within specific industries, making it a platform for businesses to showcase their products and services that cater directly to other businesses rather than the general public. These exhibitions focus on providing value through industry-specific offerings, facilitating connections, networking opportunities, and potential business deals among organizations. In contrast, the other options suggest a more general audience or focus. A B2B exhibition would not typically be open to the general public or aimed at youth consumers, as its purpose is to foster business relationships and address the needs of other businesses rather than individual consumers. Thus, the correct understanding of a B2B exhibition centers around its specialization in industry-specific products and services that serve a targeted business audience.