Common Management Admission Test (CMAT) Practice Exam

True or False: The hosting of an exhibition is primarily focused on generating revenue.

1. True

2. False

3. True, but community engagement is also key

4. False, branding is more important

The correct answer is: True

The statement that the hosting of an exhibition is primarily focused on generating revenue is true. Many exhibitions, especially commercial trade shows, are organized with the primary goal of attracting attendees, which in turn drives ticket sales, booth rental fees from exhibitors, and sponsorship opportunities. These events are often crucial for businesses looking to showcase their products, network with potential clients, and ultimately, increase their sales and revenue. While there are other important factors associated with exhibitions, such as community engagement, branding, and the sharing of knowledge, the fundamental drive for many exhibitions is the financial aspect. Thus, this answer captures the essence of the primary goal behind hosting such events, aligning with the common practices observed across the industry. Other interpretations, like the emphasis on community engagement or branding, do exist, but they often come as secondary or complementary goals rather than the primary focus when organizing these exhibitions.