Common Management Admission Test (CMAT) Practice Exam

How is exhibit space generally sold in the U.S.?

1. By quantity

2. By square footage

3. By the number of exhibitors

4. By participant interest

The correct answer is: By square footage

Exhibit space in the U.S. is typically sold by square footage. This method allows organizers to charge exhibitors based on the size of the space they wish to occupy, which is a common practice in trade shows and exhibitions. Selling space in this manner provides flexibility for exhibitors to choose a space that meets their needs, whether they are looking for a small booth or a larger area for more extensive displays. Additionally, selling space by square footage helps maintain the logistics of the event, as it allows for more precise planning of the layout and flow of the exhibition space. This approach also aligns with industry standards, making it easier for exhibitors to understand cost structures and budget for their participation. Other methods of selling exhibit space, such as by quantity, the number of exhibitors, or by participant interest, are less common and can lead to complications in organizing the event and ensuring that all exhibitors have adequate space to present their products or services effectively.